Mental Performance Coaching
Train your Mind.
Train your Body.
Master Your Craft.
Brady Howe is a Mental Performance Consultant, Certified Athletic Trainer (ATC), Strength & Conditioning Specialist (CSCS), Speaker, Writer, and Host of the ‘Finding Howe’ Human Performance Podcast.
Professional Experience
Mental Performance Coaching
Mental performance training builds the mindset elite performers rely on to reach peak performance. Through my coaching framework, you’ll develop the mental skills and tools that enhance confidence, drive inner excellence, and create sustainable success. Come explore how I’ve helped world-class athletes and high achievers master their performance, and gain a true competitive edge.
I’m Brady Howe.
As a medical practitioner and performance coach with over a decade of experience in the NBA, I’ve dedicated my career and personal journey to exploring and optimizing human performance. Working alongside the best athletes, coaches and brightest minds in the performance industry.
What Others Are Saying
Everyone is battling something. An athlete’s mental health is just as important as their physical health, especially in the high-pressure world of sports today. Brady was a great resource for me while I was in Phoenix, and he understands the unique pressures that athletes face. I support his mission of serving others as a resource that helps to explore their purpose, even if that is outside of the realm of sports.
Ricky RubioFormer NBA Player
2019 World Cup MVP
Brady and I have crossed paths many times throughout our athletic journeys — from Utah to Phoenix, and now with USA Basketball. His dedication and leadership have been invaluable, becoming a remarkable resource that our Team USA players have truly seen make a difference.
Jimmer FredetteFormer NBA Player
Managing Director, USA Basketball 3X3 Men’s National Team
My guy Brady has been in many roles and is always great at what he does. The most important thing is that he is a remarkable human being that genuinely cares for others. The moment I arrived in Phoenix; he and his family embraced me. And as an athlete, you could trust that whenever you needed help, no matter what it was, he was there to support you. I’m grateful to have met Brady in my life and love that we continue to build our friendship.
Mikal BridgesNBA Player
Recent Podcast Features
“Achieving personal greatness and mastering your craft simply comes down to organizing your mental framework.”
– Brady Howe
Free Resource
Download the Victory Vault E-Book and Unlock Your Competitive Edge
A proven self-evaluation framework and system trusted by elite athletes in the NBA, WNBA, LPGA, and beyond.
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“I am a strong believer that mental performance is critical to our success as performers. The Victory Vault is such a great read and valuable tool that Brady has created.”
Carlota Ciganda
LPGA Golfer
Recent Articles
“Belief and self-confidence are the driving forces behind resilience and performance mastery.”
– Brady Howe
What Others are Saying
To maximize a player’s development, it is vital to have collaboration and communication in all areas of a performance team. Brady Howe is a much-needed leader in this realm and our game today. As every organization attacks the same obstacles – it will be great to work with the best of the best to identify solutions. I have been fortunate to see his career develop since the very beginning, and if you are an individual looking to grow and optimize your performance both on and off the court, I highly suggest you work with Brady.
Phil BeckherDriven Basketball
Brady has a rare ability to bring people together, motivate them toward a common goal, and connect on a deeply human level. This quality is uncommon in sports, and Brady has built an exceptional career and reputation by leading high-performance departments while uniting players, staff, and coaches. Now, as he elevates his work in the space of mental performance, athletes and coaches will only continue to benefit from his unique skill set and the impact he makes with every client he works with.
Adam LoiaconoFormer Director of Performance & Rehabilitation
Phoenix Suns
Brady is such a hidden gem and powerful influence in the world of performance enhancement. Thankfully our paths collided in 2018 and have been collaborating ever since. Brady brings such a practical yet unorthodox approach to his player-centered model, and if you want to maximize your genetic potential, then I suggest looking into Brady. His evolutionary body of work he has developed speaks for itself as he bridges both the physical and mental aspects of player development.
Cody ToppertNBA Coach
Meet Brady Howe
Brady Howe is an applied performance coach that specializes in maximizing human development, building systems, enhancing teams and championship ecosystems.
By trade, Brady Howe is a Certified Athletic Trainer, Mental Performance Coach, and Strength & Conditioning Coach that learned at an early age that everything you want is on the other side of hard. That proving your value and earning your spot requires nothing short of a confident dream, high-character and paying the price through a tireless work ethic.
