I’m Brady Howe.
If you’ve landed here, chances are you’re a curious explorer, someone seeking more from your performance, your mindset, and yourself. As the saying goes, “When the student is ready, the teacher will appear.” I was once that relentlessly competitive athlete, blindly chasing bold goals without a clear path to get there.
For the past 15 years, I’ve had the privilege of supporting some of the world’s top performers in building their elite physical systems. But along the way, I discovered a critical blind spot that many athletes, coaches, and teams overlook: the mental game. At age 38, I went back to school to study sport and performance psychology and deepen my understanding of how mindset, behavior, and belief systems shape success and our character.
Today, my goal is to integrate those lessons by aligning the physical and mental aspects of performance in a way that’s practical, proven and transformational. If you’re ready to explore how mental performance training can unlock not just performance excellence, but a more fulfilling path forward in life — then let’s get to work.
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What Others Are Saying
Working with Brady during my time with the Phoenix Suns was one of the best professional relationships I’ve had in my career. He guided me through the physical and mental challenges of being a professional athlete with skill and patience. His ability to connect with me as both an athlete and a person enabled me to overcome different challenges and consistently compete at the highest level.
Frank Kaminksy IIINBA Player
As an athlete, we all need someone in our corner that we can trust and call for anything. Not only in regard to the sport itself, but also in life. Brady became that person for me and has continued to provide a positive impact on my journey. Whether it’s during our training in the off-season, dealing with stress, or navigating an injury.
Scott BamforthProfessional Basketball Player
Brady’s diverse experience in athletics and performance training has helped him develop a unique skill set to help athletes maintain high levels of physical and mental wellness. I have been fortunate to have Brady as an athletic trainer during my playing career and also work with him in my coaching career. His commitment to his athletes and his desire to learn and grow has benefited countless athletes and performance professionals.
Jordan BradyDirector of Player Development, BYU Basketball
Former G-League Head Coach & Player
From Humble Beginnings
My Professional Journey
2009
UTAH FLASH, NBA D-LEAGUE UTAH JAZZ AFFILIATE
Head Athletic Trainer
Head Strength & Conditioning Coach
Equipment Manager
2011
WEBER STATE UNIV, NCAA
Athletic Trainer
Strength & Conditioning Coach
Football, Basketball
2014
IDAHO STAMPEDE, NBA G-LEAGUE UTAH JAZZ AFFILIATE
Head Athletic Trainer
Head Strength & Conditioning Coach
Equipment Manager
2016
SLC STARS, NBA D-LEAGUE UTAH JAZZ AFFILIATE
Director of Performance
Head Athletic Trainer
Head Strength & Conditioning Coach
Equipment Manager
2017
ATLANTA HAWKS, NBA
Athletic Trainer
2018
PHOENIX SUNS, NBA
Head Strength & Conditioning Coach
2019
PHOENIX SUNS, NBA
VP, Health & Performance
-2020-21 NBA Finals Runner Up
-2021-22 Franchise Record 64 Wins
-Best NBA Winning record 2020-24 (66%)
2024
USA BASKETBALL MEN’S NATIONAL 3X3
– Athletic Trainer/Performance Coach
– 2024 FIBA 3X3 Americup Gold Medal
2024
GRAND CANYON UNIV, NCAA
Director of Sports Medicine
Basketball – Men’s Golf
Featured Podcasts
What Others Are Saying
Working with elite athletes worldwide has shown me the critical value that mental performance has in the pursuit of peak performance. I’ve had the privilege of collaborating with Brady, whose knowledge and commitment to delivering high-level mental performance raises the bar. For athletes to have access to someone with his background and experience is truly a game changing resource.
Robin Thorpe PhDFormer Director of Performance, Red Bull
Head of Recovery & Regeneration Man Utd
Brady Howe stands out as a mental performance coach due to his extensive, hands-on experience across multiple levels of high-performance sports. Having competed as a collegiate athlete and serving as an athletic trainer, head strength coach, and Vice President of Health & performance, Brady possesses a comprehensive understanding of the sports ecosystem. This diverse background uniquely equips him to address the complexities of performance psychology, providing athletes with a distinct advantage in optimizing the mental game.
Daniel BoveDirector of Performance, New Orleans Pelicans
Brady is a game changer in the mental performance field. His experience at the highest level speaks to his dedication to his craft. Having completed the Mental Performance Mastery Certification, he’s taken the principles of MPM and applied them directly within a high-performance environment. His results and reputation speak for themselves.
Brain Cain, MPMMental Performance Coach
Mental Performance Mastery Certification
Professional Associations
Brady’s Mission
My mission is to empower and champion the minds of high-performing individuals to adapt, evolve, and prepare to reach their full potential.
My commitment is to serve others by developing the self-awareness, confidence, and character needed to perform at the highest level—while staying grounded in humility. Through a person-centered approach, my goal is to create practical systems that build clarity and purpose—both in sport and in life.
Free Resource
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A proven self-evaluation framework and system trusted by elite athletes in the NBA, WNBA, LPGA, and beyond.
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“I am a strong believer that mental performance is critical to our success as performers. The Victory Vault is such a great read and valuable tool that Brady has created.”
Carlota Ciganda
LPGA Golfer
What Others Are Saying
I met Brady in 2018 at the NBA Summer League, little did I know that I would be inheriting such a selfless, humble colleague and friend. Brady brings such a positive life force into the human performance industry. His open-minded approach and genuine commitment to those he serves extends far beyond the court. It’s rare to find a coach with his character, experience, and background. Where Brady excels is the interplay between training the mind and body.
Jana WebbCEO/Founder of Jogaworld.com
Brady has been a close friend and training partner for a few years now. We’ve collaborated to program and developed elite athletes through systematic training. When it comes to experience in the field of performance optimization, there aren’t many that have done what Brady has in his dynamic career. Brady is a driven, compassionate and knowledgeable resource for anyone wishing to maximize their performance and gain an advantage over their competition.
Rob BozadaPerformance Coach
Brady’s journey is a tale for the ages. Calling his shot in an entry level high-school english essay, knowing that he was destined for the NBA and elevating elite level performers. His vision and relentless approach would set the stage for a rapid rise within the ranks of professional sports. Asserting himself as one of the youngest Vice Presidents in the NBA. By raising the bar, and challenging the systematic norms, Brady was entrusted with creating a high-performance model from scratch and developing an elite (cutting-edge) staff, which showed its value instantly. As his team would see a rapid transformative turnaround that would go from a 19 win season, to experiencing overnight success of reaching the NBA Finals.
Over the past 15 years in professional sports, Brady has collaborated with some of the best athletes, brightest minds and influential leaders in the performance industry. Dedicating his body of work to serving his athletes, colleagues and teams through the lens of a person-centered model, and by continuously exploring what drives peak performance and winning cultures.
